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Crowd Mountain – What’s She Selling?

25 April 2010 2 Comments

Michelle MacPhearson – - – Okay, she’s raising the free bar. I like that. I never heard of her until about five days ago when my good buddy Scott Boulch turned me onto her.

At first I was like “This Squeeze page is not swipe worthy” and I passed it right over… (I swipe landing pages, other people collect stamps, I collect landing pages)…

Anyways, a couple of days go by and I’ve got this big run of discs to make for my conference next week, and since I save 30% per unit doing them in house, and have better QC, we do them in house… I can teach you how to set-up an in house production facility for $.10 on the dollar some other time…

Anyways, I can make about a month’s worth of product in about two days, but it is a boring full time two days… And since I only need to babysit the equipment and load it intermittently, it’s hard to get other stuff done, but not so hard as I need to be totally engaged…

My solution::: Get caught up on gossip, trends, do my accounting, watch marketing videos, swipe landing pages…

So there’s the set-up, I’m working, working hard, but bored silly – too busy to get anything else done, not busy enough to be totally engaged, and Scott hits me with another email asking what I thought of Michelle’s stuff… So i surf back over and check it out… And I’m glad I did…

This chick’s on the ball (She calls herself a chick so I use the word ‘chick’ affectionately) – In her first video she lays down what may be the single best set of WordPress Plug-ins I’ve ever seen… No crap, no extras, the five plug-ins we all need and use, COULDN’T HAVE SAID IT BETTER MYSELF –

So, she got my attention, and this morning I get an email from her auto-responder Plugging a free “Double Your Opt-ins” piece of software… She’s giving away as part of her pre-launch…

“Yeah right…” I think to myself…

But I surf over and check it out, another opt-in form… That’s the opt-in funnel folks, and I just stepped up one notch in her funnel…

So here’s the deal, you all know I’m a total conversion freak… If it can be tracked I track it… If it can be measured I’ve got a chart of it somewhere, if it’s important I can probably recite the stats to you from memory…

And here’s a few important tracking numbers you should know with regards to opt-in conversion numbers:

Industry Standards for Opt-In Incentives (from worst to best):
1. 1-3% Newsletter
2. 5-10% Mini-Course
3. 10-15% Free Video
4. 15-20% Free Video Mini-Course
5. 20-30% Free Software

Those are the industry targets, if you’re hitting them, great, if you ain’t – step it up!!!

So, what are you giving away for your Opt-in Incentive?

“Well… I… Video is too difficult to make… Free Software costs millions of dollars to make right? I give away a FREE MINI-COURSE just like everyone else…”

Sucker…

Sorry, didn’t mean to call you a sucker, a free mini-course is a great place to start… And Betty Crocker brownie mix just requires you add an egg… Why do things well when you can fake it right?

Sucker…

Opps… Sorry…

Anyways back to the story…

Michelle is giving away “Make your own software software”…

Hungh… No, that’s not an accident there, it’s software that makes software…

Hungh?

Seriously, Michelle MacPhearson has created a bit of software that will help you step up your conversions big time by dropping that tired old mini-course (you can still use it as part of your autorepsonder anyways) and replacing it with a the industry’s top converting lead generator “Free Software”…

I’m just left with one question: “WTF is she selling?” cause she keeps giving away so much stuff…

End Note: Is this another Diess in the making – - – “I gave away all the actual value in the freebies, there is no product here, but you think there is because I gave you so much good free stuff…”

— or — potentially, is Michelle the Real deal?

http://www.crowdmountainsite.com/

2 Comments »

  • ray said:

    I got a copy of the software that Michelle is giving away, but it wasn’t software that makes software. It was software called Rank Decoding Engine.

  • admin said:

    Michelle’s giveaway was a three step process, part one was “The Rank Decoding Engine”, part two was the Video Tutorial, and Part Three is her “Software to Make Software Software” which as far as I can tell is a nice little cookie’s made easy script…

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